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Jason Kelce's new beer ad proposes using pee to cool AI data centers

A satirical ad featuring Jason Kelce proposes using urine to cool data centers, highlighting widespread public opposition to the environmental impact of these facilities' water consumption. The campaign mirrors broader concerns that recently led Pennsylvania Governor Josh Shapiro to sign an executive order imposing new standards on data center developers in the state. The ad itself acknowledges its absurdity, and AI tools confirm that urine would be unsuitable for cooling.