Jason Kelce Beer Ad Wants Your Pee To Cool AI Data Centers
News Clip0:50Mo News·NY·8/20/2026
A satirical beer ad featuring Jason Kelce suggests using human urine to cool AI data centers, reflecting public frustration over their high water consumption. The video highlights widespread concerns about the environmental impact of data centers, including significant water and energy usage, and growing public opposition. This sentiment has led to various US states, cities, and counties, including New York, enacting moratoriums and restrictions on data center development.
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Gov: New York, Virginia
A new beer ad featuring Jason Kelce plays on the idea that a growing number of Americans are 'pissed' about AI data centers — the massive facilities that house the computers used to train and run artificial intelligence.
“AI data centers waste millions of gallons of water," Kelce, a former NFL star turned podcast host, said in the new commercial for his beer brand, Garage Beer, and the canned beverage brand, Liquid Death. “We want your pee to cool these data centers."
In the ad, released Tuesday, Kelce urged people to drink Garage Beer and Liquid Death, pee into a jar, and then send the urine in the mail to the AI data center of their choice.
Kelce then broke into an uplifting group song while marching to a post office — all with jars of pee in their hands.
“Let’s pee on computers together,” Kelce sang. Fine print at the end warns, "The suits want us to tell you to please don't actually send your pee."
In March, Gallup found that 7 in 10 Americans oppose building a data center in their community. Respondents expressed concern about both water and energy consumption caused by data centers, the energy costs passed onto residents, and concerns about noise and pollution.
In recent months, at least a dozen states, mostly led by Democrats, have introduced data center moratoriums. New York approved the first statewide moratorium last month, and cities and counties across the country — including in deep-red Texas — have also adopted their own restrictions or bans.
A 2025 report from the Environmental and Energy Study Institute found that large data centers can consume up to 5 million gallons of water per day, equivalent to the water use of a town with 10,000 to 50,000 people.
The Data Center Coalition, an industry trade group, emphasizes that water usage varies significantly depending on cooling design. Most data centers use about as much water as, or less than, a large office building, according to a 2024 report compiled by a government commission in Virginia.