Entergy CEO on Louisiana data center deal: Massive improvement for the local economy

News Clip4:03CNBC Television·Richland County, LA·7/30/2026

Entergy CEO Drew Marsh discussed Meta's massive new data center in Richland Parish, Louisiana, emphasizing its significant economic benefits, including triple-digit sales tax increases and teacher bonuses. He addressed public criticism and explained how Entergy's vertically integrated model, through its Fairshare Plus Pledge, is projected to save customers $7 billion, differentiating it from power issues in the PJM market.

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Entergy CEO Drew Marsh appeared on CNBC's 'Power Lunch' to discuss the ongoing construction of Meta's massive data center campus in Northeast Louisiana, specifically in Richland Parish. Marsh highlighted the project's substantial positive impact on the local economy, noting that Richland Parish sales tax collections have increased by triple digits compared to the previous year. This economic boom has led to significant benefits, such as teachers in the parish receiving bonuses of up to $50,000, transforming them from among the lowest to the highest paid in Louisiana. Surrounding parishes are also experiencing a 20-40% rise in tax collections.

Marsh confirmed that the Meta data center, described as a five-gigawatt compute site, is well underway with steel coming out of the ground and thousands of workers on-site. He addressed public pushback and criticism regarding such deals, particularly contrasting Entergy's approach with issues seen in other regions like the PJM market. Marsh explained that Entergy, as a vertically integrated and state-regulated utility, provides all generation, transmission, and distribution, allowing for a comprehensive approach to serving these large power consumers.

He detailed Entergy's 'Fairshare Plus Pledge,' where data centers pay for all incremental costs associated with serving them, plus a fair share of fixed costs like storm resilience and overhead. This arrangement is projected to save Entergy customers in Arkansas, Louisiana, and Mississippi an estimated $7 billion over the life of the contract, a key difference from situations like the one in the PJM area where the Pennsylvania Governor is reportedly suing over increased power bills linked to data centers.