Data centers remain highly unpopular with Wisconsin voters

A recent Marquette Poll, conducted March 11-18 among 850 registered voters, revealed that 69% of Wisconsin voters believe the costs associated with data centers outweigh their benefits, a figure largely unchanged from a February poll. The poll also noted a shift in partisan views, with more Republicans now opposing data centers while fewer Democrats express opposition. Wisconsin has seen a proliferation of large-scale data center projects, often supported by tax incentives such as those hidden within tax increment districts and sales tax waivers on construction materials. These exemptions have led to significant forgone sales tax revenue, estimated at $70 million in the first two years. Specific data centers in Mount Pleasant, Verona, Beaver Dam, and Port Washington have been certified for these state sales tax exemptions. Several legislative proposals addressing data center impacts, including bills to limit their effect on energy rates and to block non-disclosure agreements (the latter backed by comedian Charlie Berens), were discussed. However, none of these bills successfully passed the Legislature before the session concluded.