Bradley County residents protest proposed data center and lumber operation

News ClipChattanoogan.com Breaking News·Cleveland, Bradley County, TN·9/5/2026

Residents in Bradley County, Tennessee, are protesting a proposed data center and lumber operation, known as "Project River," on over 800 acres of privately owned land near Cleveland. The project is currently in its visioning stage, sparking concerns about land consumption and scenic beauty versus economic development. Many residents are vocalizing their opposition to the development.

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Gov: Bradley County

Residents of Bradley County, Tennessee, are actively protesting a proposed "Project River," which envisions a data center and lumber operation on more than 800 acres of land near Cleveland. The land, owned by the Wright Brothers construction family, is being eyed for development, prompting concerns over the rapid consumption of Southeast Tennessee's pastoral land for support infrastructure for Artificial Intelligence and residential developments.

The project is currently in its "visioning stage," but has already generated significant opposition. Columnist John Shearer noted the ongoing protests, contrasting the project's benign name with the "noisy atmosphere" of community outcry. Critics express worries about the impact on the area's scenic beauty, with many recalling the sentiment of Joni Mitchell's song about paving paradise.

The article also briefly mentions the recent death of poet and writer Wendell Berry, known for his passion for traditional farmland, inferring his likely disapproval of such large-scale developments. The debate highlights a common dilemma in the region: balancing economic, commercial, and technological needs with the preservation of natural landscapes and community character.