Data center backlash may have cost Bessemer mayor his job

News ClipWBRC 6 News·Bessemer, Jefferson County, AL·9/24/2026

The controversial "Project Marvel" data center in Bessemer, Alabama, led to significant public opposition over environmental and infrastructure concerns. This backlash resulted in Mayor Kenneth Gulley and other pro-project leaders being voted out of office in recent runoff elections. The outcome highlights the growing political impact of data center developments.

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Gov: Bessemer City Government

Bessemer, Alabama's Mayor Kenneth Gulley and other city leaders who supported a contentious data center development known as "Project Marvel" were voted out of office in recent runoff elections. The Mayor-elect explicitly stated that the controversial project galvanized voters and drove them to the polls.

For several months, residents have voiced strong opposition, citing worries about potential environmental impacts, strain on local infrastructure, and increased demands on power and water resources from the hyperscale data center. Additionally, a non-disclosure agreement signed by Mayor Gulley and other officials became a point of contention among Bessemer voters.

Dr. Benjamin Gross, an Associate Professor of Political Science at Jacksonville State University, noted that data centers are a novel issue in politics, preventing voters from defaulting to traditional partisan lines. This allows communities to make independent determinations on such projects. The local opposition in Bessemer was further energized by an "AI Data Center Revolt" bus tour that visited the area, advocating for community awareness and input on these developments. Nationally, a PBS, NPR, and Marist poll found that a majority of US voters (58%) believe new data centers will negatively impact the country, with 65% not wanting them in their own communities.