Wisconsin Rapids Becomes Flashpoint In State’s Data Center Backlash
Residents in Wisconsin Rapids are fiercely opposing a proposed data center on a historic mill site, raising concerns about noise, light, and the need for the facility. The city government is caught between community pushback and developers, as state-level guidance on data center regulations is lacking. A report from the University of Wisconsin-Madison has advocated for a statewide moratorium to allow for the development of comprehensive policy, while local officials struggle with limited zoning control over the project.
Wisconsin Rapids is experiencing significant community backlash over a proposed data center development at its historic paper mill site. Mayor Matt Zacher acknowledges the high tensions, with residents expressing concerns about noise, light, and the overall necessity of the project, while developers seek new economic opportunities.
The developer, PNK Group, has faced considerable pushback, including an event where former New York City Mayor Eric Adams, representing the developer, was heckled by residents. This local opposition, which includes comedian Charlie Berens and a community group, mirrors a growing national sentiment, with a recent Marquette Law School Poll indicating increased public belief that data center costs outweigh benefits.
Mayor Zacher highlighted the challenge cities face due to a lack of statewide guidance on data center regulations, leaving local governments to navigate complex zoning and permit processes. Earlier legislative attempts to regulate data centers at the state level, including a GOP bill requiring payment for power grid work, failed in the state Senate. A report from the University of Wisconsin-Madison’s Center for Research on the Wisconsin Economy has since advocated for a two-year statewide moratorium to establish comprehensive policies on land use, cost allocation, and disclosures. State Rep. Scott Krug has also expressed opposition to granting a Conditional Use Permit (CUP) for the project, citing unanswered questions from the developer and emphasizing that a CUP requires substantial compliance with city zoning ordinances.