Sunrise Power Alliance addresses community concerns during Lowndes County meeting after online backlash
Sunrise Power Alliance, a renewable energy developer, held a community meeting in Lowndes County, Alabama, to address public confusion and concerns. Residents had mistakenly identified the company as a data center developer and expressed worries about the impact of solar projects. The company clarified its role in helping landowners generate solar energy to meet increasing electricity demands, including those from proposed data centers.
Sunrise Power Alliance, a renewable energy development company, hosted a community meeting in Lowndes County, Alabama, on Saturday to address public misconceptions. Founder and CEO Marc Steward clarified that the company recruits landowners to build solar energy projects, not data centers, despite recent social media criticism mistakenly linking them to data center development. Steward explained that their goal is to enable local landowners to benefit from producing renewable energy, creating generational wealth by leasing land for solar panel installations, which can help meet the growing electricity demands of new developments like data centers.
Chief Operating Officer Norris Mason reiterated that Sunrise Power Alliance is not a data center advocate but supports landowners in supplying power to industrial customers, including data centers, and fostering investment in underserved communities. The company, which has already received 21 letters of intent from landowners, plans to continue community engagement to educate residents on its role in Lowndes County's future energy landscape.