Wisconsin is Big Tech's next test case
Wisconsin is becoming a key area for pushback against data center developments, with Port Washington voters passing a measure requiring public approval for data center tax breaks. Additionally, Menomonee residents successfully blocked a proposed $1.6 billion data center project, highlighting widespread public concern over energy use and tax incentives.
Rashad Robinson, known for his leadership in the Facebook advertiser boycott, has issued a warning regarding "Big Tech's playbook" concerning data center developments. He emphasized that these projects are not abstract but directly impact local resources, specifically mentioning water and electricity.
Wisconsin is emerging as a significant battleground, demonstrating strong resistance to these developments. In Port Washington, voters overwhelmingly passed a measure, with a two-to-one majority, mandating a public vote before city leaders can grant tax breaks to data center companies. Concurrently, in Menomonie, residents' vigorous opposition led to the outright blocking of a proposed $1.6 billion data center project.
Public sentiment across Wisconsin suggests that data centers should be responsible for their own energy costs, with 93% of Wisconsinites advocating for this principle. This issue is reportedly gaining traction and becoming a talking point in the upcoming governor's race and broader political discourse.