New Arizona group aims to fight data center misinformation
A new Arizona research group, Project 48, has launched a digital ad campaign. The campaign aims to combat what the group perceives as misinformation regarding data centers, particularly focusing on water usage concerns.
A new research group called Project 48 has launched a digital advertising campaign in Arizona. The campaign's primary goal is to address and combat what its founders identify as misinformation surrounding data centers, particularly regarding their water consumption. A billboard ad from Project 48 was observed on Jefferson Street in downtown Phoenix, signaling the group's active presence in the public discourse. The initiative suggests an effort to shape public perception and counter negative narratives about data center development within the state.